LATEST PROJECTS
Project | 01
Uniting Care QLD
A complete, comprehensive report focused on opportunities for innovation, to reduce social isolation among Australians. The report includes current trends, competitors analysis and the establishment of design principles, which will serve as the foundation for a presentation, on a specific product or service innovation for Uniting Care.
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>>Please Click here to view report
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Innovation Pitch - Socially United
Socially United, is a holistic mobile application which was developed following the initial report. Socially United combines features that senior Australian's use on a daily basis to stay socially connected, and combines these features with supportive services to address key factors that can lead to social isolation. The application and included features underwent extensive user testing to ensure usability for the target market.
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>>Please Click here to view pitch
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Project | 02
Direct Marketing Analysis & Critique
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This report provides a complete analysis for The House Call Vet - Brisbane's leading mobile veterinary service. Including a comprehensive analysis of the market for mobile veterinary services in Brisbane, and relevant competitors. Relationship marketing features prominently throughout the report, and a focus on developing a high quality customer database, to address three key objectives for the client. Frameworks are developed for both customer acquisition and retention, with supporting direct marketing material.
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Project | 03
Direct Marketing Critique (Sportsbet)
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Critique of a direct marketing piece, in the form of an email advertisement from Sportsbet. The report uses theory and research to provide creative and strategic recommendations; includes mock-up examples incorporating these recommendations.
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Project | 04
Integrated Marketing Plan: Client Pitch
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As part of the Digital Solutions team, we developed a pitch for our client, "Safe Haven" to address their supply problem. Safe Haven is a non-profit organisation, providing a pro-active support service for people who may be experiencing domestic violence. Safe Haven relies on people donating a safe space (spare room) for people who may be affected by domestic violence. The focus of this pitch, and the accompanying report is to generate a higher supply of safe spaces and increase room donations.
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Project | 05
Strategic Marketing Report
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Clearflow is a local, family run business located in Brisbane Australia, offering pipeline maintenance and management services. The service is an integral part of ensuring safe transportation of substances across countries. The report provides a complete analysis and evaluation of Clearflow's current and prospective customers, competitors, market and environment which the business operates in. Consequently, strategic objectives are developed, and the report investigates how competitive advantage can be developed through innovation, unique service offering, educating the market and creating value.
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Project | 06
Advertising Campaign Analysis
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After providing Safe Haven with a complete marketing plan and pitch, I later conducted an analysis of their more recent advertising campaign. The video provides a clear and concise analysis of the strategic approach, creative strategy and media strategy, and provides recommendations to improve future campaigns.
Project | 07
Brand Positioning Analysis
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The surf-wear industry as a whole, has experienced a sharp decline over the past 10 years, and few brands felt these effects more than the iconic Australian brand "Billabong". This document aims to provide a clear and concise analysis of Billabong's position in the current retail environment, focusing on a range of market factors including but not limited to, strong consumer trends towards athletic and more niche brands.
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Project | 08
Marketing Plan
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Mugly was a business plan and product, developed from the ground up, as part of the Marketing Planning and Management unit (AMB240). Working in a group with four other members, Mugly specialized in developing quirky tea sets in a range of different colours and designs using recycled nail polish. Complete sets, single mugs, coasters and full packages were available to purchase at the two QUTopia market days. The venture proved profitable in the QUTopia simulation, selling out on both
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Project | 09
Service Audit
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A complete Service Audit prepared for GoodStart Early Learning. The non-profit client operates in a fragmented industry, with strong demand driven by the availability of government assistance. A comprehensive audit is provided to ensure the client stays competitive as the industry experiences an upswing in small-scale operators. Two recommendations are made to ensure that GoodStart stays efficient and effective.
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